The University of Gdańsk is ranked 103rd on the list of the 500 strongest brands in Poland according to the Top Brand ranking, the largest study of companies' presence in the Polish media. Among universities, the University of Gdansk was ranked 7th in Poland and is the only Pomeranian university included in the ranking.

The University of Gdańsk is also in fourth place regarding the so-called sentiment index, i.e. the overtones of published content. It is created on a scale of -10 to 5, where -10 means completely negative material, 5 fully positive and 1 neutral. The average index of all material published about UG over the past year is 2.13, which means that mentions of UG are largely positive. Among universities, only the University of Warsaw, the Warsaw University of Technology and the University of Wrocław have a higher sentiment index.

A very important coefficient taken into account during the ranking was impact, i.e. the estimated reach of information about the brand. It is calculated based on data on the reach of media in which mentions appeared. In the case of the University of Gdańsk, the impact is more than 270 million, which means that from July 2023 to June 2024, information about UG received more than a quarter of a million unique views.

It is the high impact and sentiment index that has placed UG 103rd on the list of the 500 most media-visible brands in Poland.

‘In the media space, our university plays a largely expert role. University of Gdańsk academics speak for the most popular media and websites in Poland,' says University of Gdańsk Spokesperson Magda Nieczuja-Goniszewska, who headed the Press Team during the period evaluated by the ranking. ‘This is due, among other things, to the good cooperation we establish with journalists, the rich contact base and the university's familiarity.’

Among the University of Gdańsk’s events from the past academic year that attracted the most attention from journalists were the conferment of an honorary doctorate from the University of Gdańsk to Olga Tokarczuk and the departure of the University of Gdańsk ship r/v Oceanograf for another major oceanographic campaign. As usual, there was also a lot of interest in the results of student recruitment and accommodation.

To create the Top Brand ranking, more than 1.4 million press materials, 11.9 million online publications and 18.2 million social media posts were analysed. Its results were published in Press magazine. The ranking was prepared by ‘Press’ magazine and PSMM Monitoring & More.